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About Us:
CONTACT
Corporate Office: 216-391-4780
Corporate Store: 216-621-8282
or email: see@octanecafe.com
Corporate Store
528 Euclid Ave.
Cleveland, OH 44114
216-621-8282
at the entrance to the Colonial Marketplace
About Octane Café
You Need Healthy Food! If you’re looking for a great place to
grab a tasty, healthy meal or beverage, you’ll find it at Octane
Café.
At Octane, we are passionate about promoting the importance of
good nutrition and its essential role in helping people enjoy
active and healthy lifestyles.
We recognize the need for convenient, healthy alternatives to
fast food. Our goal is to make eating a healthy meal both quick
and easy by offering great tasting healthy products,
nutritionally packed smoothies, blended coffees, sandwiches, and
soups which are all prepared by a highly trained staff. We use
the best products available in a fun, clean, and healthy
atmosphere while continuously providing the finest in customer
service.
Octane Café is designed to be very visual. The food and
beverages are prepared in full view of the customer, thereby
appealing to sight, sound, taste, and smell.
When customers come to Octane Café, they are not only purchasing
from our premium menu of food and beverage, they have an entire
sensory experience. When they walk up to the door, the colors
provide a feeling of energy. Once the door is opened, the
customer hears the beat of the music and is engulfed in the
sweet smell of fresh brewed coffee.
Our Website
Octanecafe.com is your online resource for some of the best in
health, fitness, and nutrition-related products and information.
On our website, you'll find links to articles and books written
by experts in their fields, with topics focused on diet,
nutrition and a healthy lifestyle.
As we grow, it's important to us that we maintain the
relationships we've developed and stay connected to the local
communities in which we do business. In addition to making us
more accessible to our customers than ever before, the internet
provides us with the opportunity to significantly expand the
amount of information and the number of quality products and
resources we can make available to our customers and store
owners.
Octane Cafe is a unique, health minded, fast-casual restaurant
featuring a creative combination of high quality, healthy, foods
and beverages.
Invest:
Octane Cafe, LLC is seeking venture capital to fund expansion
into the
franchise market. For information about this investment
opportunity, please contact our managing member Sam Eells at:
see@octanecafe.com or
(216) 391-4780.
Our Restaurant
Octane Café offers our customers nutritionally balanced sandwich
wraps, salads, soups, and a wide selection of healthy sides and
snacks. We also feature a full line of premium smoothies,
blended coffees, and state-of-the-art nutritional supplements.
Our made-to-order menu is prepared by a highly trained staff in
an inspiring and refreshing atmosphere.
Our Market
Octane Café has combined the healthy café, the performance
smoothie bar, and the traditional coffeehouse to create a
diverse menu that allows customers to visit Octane Cafe at any
time of the year, any time of the day, and into the evening.
Combine an attractive operating margin, a duplicatable business
model, strong branding potential, and multiple channels of
revenue, and the foundation is in place for long-term growth as
a franchise concept.
The product mix allows Octane Cafes to appeal to a broad
demographic ranging from today’s high school and college
students through the age conscious, health conscious
baby-boomers. This targeted product mix was designed to allow
for rapid expansion to multiple units in the widest variety of
locations.
Our Management
Octane Café was founded and developed by Sam Eells, a Cleveland
native who spent several years researching the market potential
for the emerging “wellness revolution” that has just begun to
transform the landscape of the restaurant industry. Sam brings a
passionate sense of purpose and a well-developed sales and
marketing talent from 20 years as a sales professional.
Director of Marketing, Valerie Waugaman, brings a graphic design
degree, several years of experience in the Advertising industry,
and four years managing the corporate Octane Café in Cleveland.
She is also one of the top 10 IFBB Figure Pro's in the world and
is one of the most recognizable names in the Fitness Industry.
Valerie has been featured on the cover of Oxygen Magazine (Nov.
2006), Flex Magazine (2006 Swimsuit Edition cover), Muscle &
Fitness Hers (May/June 2006), Cleveland Magazine (as one of
Cleveland's 25 Most Interesting People), and she has been
featured in numerous other Fitness magazines.
Valerie is currently featured as "SIREN" on the NBC prime time
series 'American Gladiators'.
Business Advisor, Jeff Osterfeld - Founder and President of the
Penn Station Franchise (now 128 stores strong) - provides
operational and franchise development expertise.
Objectives
To become a leading café and franchise concept by opening additional
stores
in top locations.
· To aggressively enter the Franchise market in 2009.
Company Overview
Business Description: Octane Cafe is a unique, health minded,
fast-casual restaurant featuring a creative combination of high
quality, healthy foods, beverages, snacks, and supplements.
Form of Business: Octane Café is a Wyoming LLC.
Start Date: February 2001
Location: The first Octane Café is located in Cleveland's
Colonial Marketplace. Situated next door to the Fitworks health
club and across the street from the heart of Cleveland’s
financial district. Octane Café markets and sells its products
to health club members and working professionals.
Contact Information:
Contact Information:
Octane Café, LLC
Corporate Store
528 Euclid Ave
Cleveland, OH 44114
216-621-8282
see@octanecafe.com
Design Advantage
The Octane Café menu was designed to appeal to a wide
demographic with varied tastes and health goals. The menu is
designed to accommodate customers for breakfast, lunch, dinner,
mid-morning pick-me-ups, mid-afternoon re-fueling, as well as
pre/post workout rejuvenation. Add feel-good music and quality
hang-time, and you’ve got consistent sales from early morning
into the evening.
Why "Fast casual?"
The Fast-Casual market is the trend in the restaurant industry
and demonstrates all the signs of sustainable market growth.
The target - the coveted 18-to-34 demographic group that
"fast-casual" outlets such as Crispers, Panera Bread, Chick-fil-A
and now the Octane Café are attracting -- is increasing in
numbers every day. The product mix is tasty and healthy. The
food and beverage menu is sexy, and the customer can be in and
out in five minutes or sit and enjoy the inviting surroundings.
Plus, average costs are typically no more $2 or $2.50 higher
than a meal at a traditional fast-food restaurant such as
McDonalds or Wendy's.
Fast casual as a restaurant category typically includes few or
no fried foods, more hand-held sandwiches or "wraps, salads,
potatoes and a wide variety of exotic blended beverages, and
attracts slightly higher income customers.
“Market share for the fast-casual segment is expected to double
within four or five years,” says Mitchell Speiser, an analyst at
Lehman Brothers. He estimates that the fast-casual sector is
growing in the range of 15% to 20% per year, while growth in the
fast-food sector is only about 2% per year.
The Target Market
We understand that the target market will have multiple
components. The first component of the target market will be the
local people that live in the area. There are several segments
of the population that will be especially likely to buy our
product mix:
·Professionals: Premium performance demands premium fuel. People
are busy and getting busier everyday. The Octane menu provides a
balanced meal served fresh and made to order. Octane has the
fuel for the demanding professional. Catering business
breakfasts and lunches are a specialty.
·Families: The family that eats a healthy diet together lives
long and well together. Octane Cafe accommodates all ages and
strives to be family friendly. A healthy kids-menu and plenty of
healthy alternatives to fast-food for mom and dad.
·Athletes: Athletes eat healthy foods because they know that
nutrition affects their performance and recovery. The Octane
Café menu provides the nutrition athletes need to excel.
·Students: High school and college students are proven to be
large smoothie customers because smoothies taste great and are
the perfect meal or snack at lunchtime or after school. Smoothie
bars close to schools typically see a huge influx of customers
after school, as students are looking for an afternoon pick me
up.
·Dieters: Anyone seeking to lose weight and/or body fat needs
nutritious meals. The Octane menu is filled with high protein
nutrition low in calories.
For future locations, the target market will vary based on
location, but we will focus on professionals and families that
are working or living in close proximity of Octane Cafe stores.
We will target the gym crowd, dieters, students, local
professionals, small business and local residents through
extensive marketing. Octane Cafe products can be used as a meal,
a quick pick me up, or a pre/post workout energizer which makes
it very appealing to many types of people at all times of the
day. Octane Catering and delivery service let's us bring a
balanced high Octane meal to you.
Additional Revenue Sources
Private Label Opportunities: Octane Café is positioned to seek
additional revenue from the private labeling of both coffee and
nutritional supplements. Octane will seek out specialty coffee
roasters for a private label relationship as well supplement
manufacturers to produce Octane Premium Supplements and energy
bars. This provides two important benefits for Octane Café
owners, licensees and customers. By carefully selecting our
product sources, we control quality at every Octane Café. In
addition, we make it very easy for our licensee’s to stock and
promote our coffee and nutritional supplements. Strategically,
we benefit in the following ways:
1) Octane Café is able to offer a lower monthly royalty
percentage, by comparison to other franchise/license concepts,
yet maintains long-term residual income margins.
2) By purchasing from the Corporate entity, the licensee
benefits by the easy sourcing of product and consistent cost and
quality control.
3) Percentage profit from the sales of coffee and supplements
are contingent on gross sales at the store level. Thus the
licensee only pays for product as it’s sold.
4) Unique product that is only available at Octane Café’s
increases customer loyalty as well as brand appeal for
licensees.
Additional Private Label products:
Octane Performance Sportswear and accessories
Octane Energy Bars
Octane Private Label Soups
Octane Private Label water: Octane H2O
*Additional supporting financials available upon request.
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